Honey
House
HoneyHouse is a family business making natural honey and honey creams with wild berries and exotic fruits. To take it from a local favourite to an export-ready brand, we built its online store end to end on Shopify — and the numbers moved fast: sales grew fivefold in three months.
Problem
& Solution
HoneyHouse had a great product and a growing ambition: stop being a shelf in Moldova and start selling like a brand, at home and abroad. What it didn't have was a store that could carry that — a fast, trustworthy shop that handles variants, gift sets and the small operational details that make online selling actually work.
We built it as the e-commerce workstream of XY Partners' XY Accelerator programme — co-financed by the EBRD, with support from the European Union in the Republic of Moldova. The strategy, marketing and export training came from the programme; the store itself is ours — every Shopify layer: theme and layout, custom Liquid sections and blocks, and the app and API integrations the catalogue needed.
We also owned the parts nobody sees but everybody feels: the DNS cutover to the live domain and the email / SMTP setup, so order confirmations and transactional mail actually land in the inbox instead of spam.
A honey brand lives on appetite. We leaned into it: a clean, warm storefront where the product photography does the talking, with custom blocks for collections, gift sets and merchandising that the team can rearrange without touching code.
Honey, honey creams, gift sets and natural beeswax candles each get their own space, so browsing feels like a shelf, not a spreadsheet.
Storefront
& Merchandising
Built to convert
Each product page is built around the decision to buy: clear variants, benefits and usage, honest pricing in lei, and Add to cart / Buy now always within reach. The same custom blocks power every product, so a new flavour goes live in minutes, not days.
With a checkout that just works and transactional email that reliably arrives, the funnel held — and three months in, sales had grown fivefold.
Mobile First
Most orders start on a phone, so the phone came first: a one-handed hero, thumb-friendly product cards and a checkout that never makes you pinch and zoom. The desktop experience is scaled up from it, never squeezed down.
From a single Shopify back office, HoneyHouse now runs a store that looks the part on every screen — ready for the export markets the programme set out to reach.