# Case Study: HoneyHouse

HoneyHouse is a family business (since 2015) making natural honey and honey creams with wild berries and exotic fruits. To take it from a local favourite to an export-ready brand, we built its online store end to end on Shopify — and sales grew fivefold in three months.

- **Client:** HoneyHouse (family business, since 2015)
- **Services:** Shopify theme & layout, Custom blocks, Integrations, DNS, Email/SMTP
- **Category:** E-commerce, Shopify
- **Result:** 5× sales in three months
- **Programme:** XY Accelerator (XY Partners) — co-financed by the EBRD, with EU support in the Republic of Moldova
- **Website:** https://honey-house.md/

## Problem & Solution

HoneyHouse had a great product and a growing ambition: to stop being a shelf in Moldova and start selling like a brand, at home and abroad. What it lacked was a store that could carry that — fast, trustworthy, handling variants, gift sets and the operational details that make online selling work.

We built it as the e-commerce workstream of XY Partners' XY Accelerator programme — co-financed by the EBRD, with support from the European Union in the Republic of Moldova. The strategy, marketing and export training came from the programme; the store itself is ours — every Shopify layer: theme and layout, custom Liquid sections and blocks, and the app and API integrations the catalogue needed. We also owned the parts nobody sees: the DNS cutover to the live domain and the email / SMTP setup, so order confirmations and transactional mail land in the inbox.

## Storefront & Merchandising

A warm, appetite-led storefront where product photography leads, with custom blocks for collections, gift sets and merchandising the team can rearrange without touching code. Honey, honey creams, gift sets and natural beeswax candles each get their own space.

## Built to Convert

Each product page is built around the decision to buy: clear variants, benefits and usage, honest pricing in lei, and Add to cart / Buy now always within reach. The same custom blocks power every product, so a new flavour goes live in minutes. With a checkout that just works and transactional email that reliably arrives, the funnel held — and three months in, sales had grown fivefold.

## Mobile First

Most orders start on a phone, so the phone came first: a one-handed hero, thumb-friendly product cards and a frictionless checkout, scaled up to desktop rather than squeezed down.

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Source: /case-honeyhouse/index.md