# Case Study: UNIMEDIA

UNIMEDIA is the most popular news site in the Republic of Moldova.

- **Client:** S.C. MIRAZA S.R.L.
- **Services:** Backend, Frontend, Microservices, Data Management & Analysis, Bots
- **Category:** Web Dev
- **Website:** https://unimedia.info/

## The Story

Founded in 2007, Unimedia is by far the most popular news site in The Republic of Moldova. With over 8,000,000 monthly page views, Unimedia is daily visited by every third person in the country (as of August 2020).

In December 2014 the site was transferred to the actual owner, S.C. MIRAZA S.R.L. After a two-year journey of changing platforms, Unimedia found us and this was the beginning of a coding saga.

Back in 2016, UNIMEDIA had 4 main problems:
- The lack of a new, modern News CMS
- An outdated design
- A difficult mobile experience
- The "archive" problem

The goal was to solve these issues gradually, step by step, always supporting all working previous versions.

## Solutions

We started with the layout design and functionality, creating an agnostic frontend environment that would help us switch to any backend platform. Then, we added different microservices that assist the editorial workflow, and finally, we switched to a headless CMS.

## Key Features

### Trend Widget
Our trending microservice/widget has the highest recirculation rate according to Google Analytics. It helps readers discover what others consider important right now.

### Journalist's KPI — The "U" Index
A comprehensive performance index that considers: number of news published, social interactions, time spent on site, multimedia elements, and errors found.

### Smart Push Notifications
An autonomous microservice that creates reader profiles based on site activity. Subscribed users receive push notifications only for news in their zone of interest. Result: only 1 unsubscription per month vs 6,000 new subscriptions monthly.

### Promoting Comments
A system that takes active site community discussions to Facebook fans, inviting them to participate on the site when discussions reach a certain engagement level.

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Source: /case-unimedia/index.md